The expo took place at the Mercati Traianei in Rome and featured thirty-four exhibiting brands with their installations set in the archaeological site and along the Via Beberatica, in a continuum between ancient history and innovation.

Organized by the Sustainable Fashion Innovation Society – created to promote new brands born with criteria of sustainability and support traditional brands in their transformation towards a production that respects the planet, the international event has seen experts, designers, managers, traditional companies and technology startups.