London’s atmospheres for the Jo Malone London Boutique’s cocktail in via del Babuino in Rome.

The well-known brand – expression of the British lifestyle – after a radical restoration, celebrated the reopening of the boutique in via del Babuino. In the store, characterized by the unmistakable London design, the different olfactory families become elements to play with: Jo Malone’s stylists accompanied guests on an olfactory journey to discover fragrances, daring and experimenting with unusual, unique and tailor-made combinations.

Guests were able to live this sensory experience, having fun creating, without rules, their unique and exclusive perfume.

That’s not all: an artist was available to guests to customize Jo Malone’s boxes that contained the precious candles, perfumes and fragrances, creating a unique object, with a touch of art.

A dedicated corner was intended for guests who wanted to try another game of personalization of the Jo Malone world: a ritual hand and arm massage that allows you to overlap and mix some of the products of the body line, with a tailor made mix based on your skin’s needs.

An olfactory and very “British” themed cocktail is a must, with lime, mandarin and basil cocktails and lots of bubbles.